A creative beginning.
Nella Marketing began in 2018 with a few projects and a pattern we didn't expect.
People started noticing the work we were doing for our clients - not just individual projects, but the way their marketing started to come together. Their brands became more consistent. Their ideas carried through. The visual representation of their businesses started to feel more like them.
And then they started asking us to stay.
What we were building wasn't really a collection of projects. It was continuity. We were learning their business, understanding the context, and carrying that knowledge from one piece of work to the next. The longer we worked with a client, the more connected the work became.
We saw a need for something between project work and a traditional marketing department. So we built it.
Today, Nella is a boutique marketing firm built around that idea: long-term creative partnership, with the range to move between strategy, creative, content, design, digital, and everything in between. We become part of the team, stay close to the work, and build around the business in front of us.
We feel very privileged that the business grew organically, through referrals and word of mouth. Our clients introduced us to people in their own circles, those relationships grew, and over time, so did our reputation. Now we’ve grown into a full-stack team, building long-term partnerships across nonprofits, property management, real estate, small businesses, and more. We’re excited to see where we’ll go next.
Meet the Nella Marketing team.
Maddie | Founder & Creative Director
Why I do what I do: This business blends my passion for creativity, entrepreneurship, and emotional intelligence. Helping bring a client’s vision to life in a way that feels authentic, strategic, and deeply human is incredibly fulfilling.
Mental health advocate, musician, dog Mumma, and lover of books, Lord of the Rings, and the English countryside.
Duncan | Marketing Specialist
Why I do what I do: I have always enjoyed problem-solving and the journey you go on to get to an end goal. Plus, creating content allows me to tap into a creative side that is fulfilling and enjoyable.
Music is a passion, and being able to share that with my family brings me joy. I also love being active outdoors in the countryside.
Charlie | Digital Specialist
Why I do what I do: I love the problem solving and technical/data side of marketing. Breaking down quantitative results into tangible, qualitative returns inspires me to push boundaries.
All round tech and media lover, musician and gamer. I have a deeply entrenched passion for learning, and sharing that knowledge with my kids.
Gina | Content & Copy Specialist
Why I do what I do: I love organizing and making a process clear for all to understand. Content is a lot more process-based than people expect! The creative element also brings me joy.
Animal lover, cat Mom, F1 fan, lego builder, and music fanatic!
Ana | Content & Engagement Specialist
Why I do what I do: I love finding innovative and creative ways to connect people with what they care about. I also enjoy the creative process, whether it involves problem-solving, filming, writing, or editing.
Big fan of soccer, the outdoors, and travel. An ideal day for me would include all those things plus some good food!
Susie | Copy Editor
Why I do what I do: I've always had an eye for detail, and I love being able to use that skill to help others make a good first impression with their content.
Nature lover, chocoholic, crochet addict, and budding gardener | Ideal day: getting out into nature with friends and family.
What we stand for.
The values that guide our work.
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Artistry.
We value bold optics and the exploration of artistry, bringing the essence of your brand to the forefront of your platforms. Visual storytelling is our anchor. We deliver story-driven design to each and every platform we manage.
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Impact.
We are advocacy artists and love work that helps create a better future, in every industry. Your digital footprint is your legacy, a way to impact future generations, something no generation before us has had the chance to do. This premise feeds our creative drive and lies at the heart of our process.
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Wellbeing.
Marketing shouldn’t require burnout to be effective. We believe in doing great work without losing ourselves in the process. That means operating with integrity, leading with grace, and creating space for real conversations, real pacing, and real people.
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Creativity.
At NM, we honor creative expression as a means to process emotion and connect with ourselves, your business and the wider world. This transforms work into “play” for every member of our team, which we believe is essential in delivering our best work and driving your mission, ideas and business forward.
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Connection.
Your time is valuable, and we treat it that way. We keep communication purposeful, streamlined, and honest, focused on collaboration where it counts. We won’t overload your inbox or ask for endless meetings. But when your input matters, we’ll invite it. And if something doesn’t go as planned? We own it, fully, and without excuses. Because real connection is built on trust, not perfection.
Why "Nella"?
Nella comes from Maddie’s middle name, Nellie. This personal detail is a reminder that meaningful brands are rooted in who you are. The strongest brands come from knowing yourself, owning what makes you different, and finding the creative expression to bring it to life.