Your voice against the face of AI for artists: be your quirky, neurodiverse, imperfect self.
Your voice in the face of AI
In a world where AI can write emails, generate logos, and even mimic your tone of voice, it's fair to wonder: does your voice still matter?
Short answer: absolutely. Long answer? Let's talk about it.
Whether you're an artist sharing your process or a brand trying to connect with your audience, your voice —your real, human, wonderfully imperfect voice—is still your strongest asset.
AI Is Here. So Is Your Audience.
Let's start with the obvious: we're not anti-AI. We're marketers. We love a good tool, and AI is a great one. It can help you brainstorm, generate content drafts, or make sense of your analytics.
But tools don't build trust, people do.
You could automate a caption, but you can't automate connection. What stops the scroll isn't just the words on the screen; it's the feeling they leave behind.
Artists: Let People See You
For creatives, now is not the time to shrink behind polished, AI-perfect content. This is your chance to lean into the beautiful chaos of what makes your work and your story human.
Share your process, your experiments, the pieces that didn't turn out quite right. Let your audience see what's behind the curtain: the half-finished sketches, the 3 a.m. ideas, the coffee-fueled editing sprees.
That's the magic AI can't replicate. And honestly? That's what people want to see.
It's not about being perfectly branded, it's about being real. Let your personality show. Let your voice wander. Let the edges fray. That's how we connect.
Brands: Don't Hide the Humans
Now let's talk to the businesses. It's tempting to chase efficiency and automation (and yes, there's a place for that), but don't lose sight of what actually builds relationships: people.
Your audience wants to know who's behind the screen. Who's packing their order, replying to their email, designing that Instagram graphic?
So show your team. Highlight real stories. Share behind-the-scenes glimpses, even if they're a little rough around the edges. That human element? It's memorable. It's trustworthy. And in a sea of auto-generated content, it's what makes you stand out.
If you use AI to streamline things behind the scenes, great. Just don't let it strip your content of its soul.
What Makes Your Voice…Yours
Your voice isn't just a writing style. It's how you see the world. It's what you care about. It's the small, strange, honest things you say that make people pause and think, "Hey, that felt real."
AI can't replicate your memories. It doesn't have your perspective. It won't accidentally make a pun and laugh at its own joke. It won't take a weird detour in a story that somehow becomes the part everyone remembers.
In other words, it can sound like you. But it isn't you.
And in a world increasingly filled with copycat content and automated posts, the brands and creators who will stand out are the ones who stay undeniably human.
Use AI Without Losing Yourself
So what does it look like to embrace AI and stay true to your voice?
Let AI help, not lead. Use it to jumpstart ideas, organize your thoughts, or shake off writer's block, but always add your own twist.
Keep your weird. The unexpected details, the dry humor, the long-winded tangents, they're part of your charm. Don't filter them out.
Prioritize connection. Ask yourself, "Does this feel like me?" If not, tweak it until it does.
Because here's the truth: content doesn't need to be perfect to perform. It needs to feel like you.
Final Thought: Your Voice Is the Value
If we've learned anything from the rise of AI, it's this: what's real stands out.
So keep showing up as yourself. Keep telling stories only you can tell. Whether you're painting murals, writing newsletters, selling vintage lamps, or consulting clients, your voice is more than just a brand asset.
It's your superpower.
